The IA Culture

At IA we have worked very diligently to ensure that all of our basketball players comprehend the life lessons at the root of the sport they love. Basketball is more than just a game to us. It is a resource for players of all ages to understand the importance of the primary qualities found in sports. Dedication, accountability, teamwork, and joy. What started as just a few boys looking to play hoops has grown into a well-run championship caliber program offering a myriad of services to improve the experiences for players of backgrounds!

The motto for our culture is simple. If your child gives us his/her best when they step on the court, we will take care of the rest. As manageable as it sounds, the complication with other programs is that this motto only applies to the athlete and often the coaches do not hold up their end of the bargain! The IA staff works tirelessly to educate themselves on the nuances and evolution of the game because a lot has changed since it’s inception in 1891. We understand that in order to keep up with the trends of today’s game we need to constantly read, research, and question those who have been successful before us. Our program prides itself on reinforcing the core values of the game the way it was meant to be played, while encouraging creativity and innovation whenever possible!

Basketball is a game that has brought so much to the founder of Infinite Athletics that it will always be a cornerstone of IA’s methodology. However, we believe that it is not what your child learns on the court that matters most. It is what they take with them off the court that may very well change their lives!